Indoor navigation and analytics: the new standard for exhibition success

Indoor navigation and analytics: the new standard for exhibition success

It’s still common to hear organisers say that indoor navigation and event analytics aren’t necessary. The reasoning is familiar. Exhibitions have always managed with signage, paper guides, and digital floorplans. Badge scans and registration data are seen as “enough” to measure success. Navigation and analytics become a “nice-to-have” if budgets allow, but not something core […]

Proof over promises: Closing the loop with sponsorship ROI data

Closing the loop with event sponsorship ROI metrics - Sitka

Sponsor visibility shows reach, and engagement shows impact. But neither proves value on its own. Sponsors ultimately want to know: did the event deliver measurable business outcomes? Did it generate leads, meetings, or meaningful actions that connect to their pipeline? That’s where ROI metrics come in. They close the loop between presence, engagement, and outcomes. […]

Proof over promises: The event engagement metrics that sell sponsorships

In Part 1 of our ‘Proof over promises’ series, we looked at visibility metrics – proving who saw what, and where. But visibility is just the starting point. Footfall and impressions show reach, but they don’t prove whether a sponsor actually captured attention. That’s where engagement metrics come in. They measure the shift from passive […]

Matt Wilson joins Sitka as Chief Revenue Officer

Matt Wilson joins Sitka as CRO

As Sitka enters its next chapter, we’re excited to welcome Matt Wilson to the leadership team as our Chief Revenue Officer. Matt joins us with over 20 years of commercial experience in the events and technology sectors, and a reputation for forging trusted, long-term partnerships across the industry. His arrival marks a major milestone for […]

Sitka x Installer Show 2025

Sitka x Installer Show 2025

Discover how the InstallerSHOW 2025 app makes exploring the UK’s biggest trade show smarter for visitors, exhibitors & organisers.