Event Analytics
Event insights that drive action
Trusted by industry leaders
Better decisions, backed by data
Improve operations & ROI
Track real-time visitor flow and resource usage to cut inefficiencies, control costs, and keep events safe.
Reallocate staff and signage instantly based on crowd data.
Analyse visitor journeys and congestion points to optimise event layouts.
Spot cost savings and uncover new revenue streams.
Prove exhibitor value
Give exhibitors an evidence-based ROI story – from stand traffic to engagement metrics and lead scoring.
Track sponsor ROI and brand exposure with clarity.
Support rebooking with hard evidence that makes renewals faster and upsells easier.
Enhance attendee experience
Identify popular content and sessions to shape future events.
Spot emerging trends to inform future programming and sales strategy.
Rely on real behaviour, not survey guesswork, to design smoother, more impactful experiences.
Shape future strategy
Benchmark and compare performance across your event portfolio.
Access live dashboards to see what’s working as the event unfolds.
Understand visitor behaviours and preferences to guide future planning.
Identify sessions, halls, and products that generate the most attention.
Event Heatmaps
See your event in motion
Get instant visibility into how people move through your event. Use live event heatmaps to reduce congestion, optimise event layouts, and position exhibitors where they’ll get the most value.
- Spot bottlenecks and keep traffic flowing smoothly
- Pinpoint the most valuable sponsor and exhibitor zones
- Identify hotspots and underused areas
- Refine layouts using evidence, not assumptions
Engagement Analytics
Understand motivation, not just movement
Engagement analytics reveal the topics, products, and exhibitors that matter most to your audience. Track in-app behaviour and session popularity to see what truly captures attention.
- Track intent signals from searches, saves, and clicks
- Use behavioural patterns to shape content and sales strategies
- See which sessions and zones attract the biggest crowds
Exhibitor Insights
Turn results into rebookings
Exhibitors expect proof that their investment delivered results. Attendee Intelligence® provides practical evidence on exhibitor ROI performance – giving your sales team the tools they need to drive renewals and upsells.
- Stand traffic, dwell patterns, and repeat visits
- Lead capture and engagement scoring
- Meeting bookings and exhibitor interactions
- Brand and advertising exposure
- Team performance metrics
Integrates with
Sitka integrates with your existing tools and systems via APIs to bring together your entire event ecosystem.
- Simplify processes
- Reduce suppliers
- Improve efficiency
Industry-leading data security
We prioritise our clients’ data security and privacy and are committed to maintaining industry-leading data security standards.
- Encrypted data
- Secure storage
- Privacy by design
Why choose Attendee Intelligence®?
Sitka’s Digital Event Companion isn’t just another event app – it powers Attendee Intelligence®, turning every interaction into data that helps you to deliver more effective and profitable events.
- Complete visibility of visitor behaviour across every hall and zone
- Clear, actionable intelligence to support your sales, marketing, and operations teams
- Commercial focus that helps you boost exhibitor ROI and sponsor confidence
- Perfect for trade shows, exhibitions, and large outdoor events
"In embracing new technology, we are providing our customers with a future-focussed event experience that minimises our impact on the planet."
Dan Dixon, Managing Director, William Reed
"The app eliminates our need for printed brochures and schedules, delivering a more sustainable event experience for our visitors whilst contributing towards our sustainability goals."
Nick Pritchard, Event Director, Bramham Horse Trials
Prove value. Optimise flow. Drive growth.
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