Building on the success of our collaboration in previous events such as the UK Food & Drink Shows 2023 and The Restaurant Show 2023, Sitka is revolutionising the way visitors and exhibitors explore and engage with The London Coffee Festival 2024, which celebrates London’s bustling and vibrant coffee scene, attracting over 30,000 visitors and more than 250 exhibitors.
Through Sitka’s innovative technology, visitors will be able to discover and explore all that the event has to offer like never before. A feature-rich mobile app serves as a full event companion, enabling visitors to quickly find the exhibitors, products and live events they’re interested in, build a personalised itinerary, and effortlessly find their way around. This helps to minimise confusion and allow visitors more time to engage with everything the event has to offer.
Seamless Navigation Made Simple
Gone are the days of aimlessly wandering through large and unfamiliar event spaces. With Sitka's precise indoor navigation technology, visitors can effortlessly explore the event with a tap of their finger. An interactive floor plan enables visitors to find their way around the event space, access exhibitor information instantly, and get route guidance directly to their desired trade stands, live events and facilities.
Whether they’re seeking a particular exhibitor or product, attending a live event, searching for food and drink, or simply looking for the nearest toilet, Sitka ensures attendees reach their destinations efficiently and stress-free. With over 30,000 coffee lovers and foodies, professional baristas, coffee shop owners and top decision-makers expected to attend, Sitka’s indoor navigation capabilities are set to be a game-changer in navigating through the hustle and bustle of this exciting event.Enhanced Planning and Personalisation
An informative digital show guide, which includes a full exhibitor directory, product listings, and a live event schedule, empowers visitors to discover everything the event has to offer from the palm of their hand, and build a personalised itinerary ahead of their visit.
With so much on offer, from a global barista tournament Coffee Masters™, to cocktail masterclasses and more, visitors can use the mobile app to prioritise the exhibits and activities they don’t want to miss!Driving Exhibitor Success
Sitka's collaboration with William Reed goes beyond just providing a convenient app. We are dedicated partners, driving success for the 250+ exhibitors participating in this year’s event.
Our technology empowers exhibitors to connect with engaged and interested visitors efficiently, facilitating seamless interactions that streamline lead generation. With features such as appointment scheduling, which enables exhibitors to generate leads before the show even begins, and comprehensive company profiles, which allow them to present their business offerings with images and video, it’s never been easier to connect with potential buyers and decision-makers. A dedicated exhibitor hub allows exhibitors to take full control of their brand presence, whilst also providing the event organisers with new revenue streams through exhibitor packages and in-app advertising.Transformative Power for Organisers
Our transformative technology not only enhances the customer experience for visitors and exhibitors, but also provides event organisers with data-driven insights, revealing a never-before-seen perspective of the way attendees explore and engage with their event.
Heat maps, which utilise foot traffic data, provide a birds-eye view of visitor movements, enabling organisers to identify hotspots, optimise event layouts, efficiently allocate resources, and effectively manage crowd flow. Data collected from in-app activity, such as search queries, bookmarking, and profile views, reveals insights in to visitor behaviour, engagement patterns and demand. These actionable insights ultimately provide event organisers with a deeper understanding of their target audience, helping them to create events that resonate and leave a lasting impact. By harnessing this data, organisers can make informed decisions to improve operational efficiency, increase revenue and profitability, and improve customer experiences for visitors and exhibitors alike. Every interaction is an opportunity, and every decision is backed by data.Sustainability at the Forefront
Say goodbye to physical resources and hello to greener events. Sitka offers a carbon-neutral alternative to printed maps, show guides, tickets and route signage. With 92% of businesses planning to be more sustainable when exhibiting at trade shows*, it has never been more important for event organisers to demonstrate their commitment to sustainability.
William Reed are leading the way in terms of digital transformation, implementing sustainable practices that help to protect our environment and reduce waste. By eliminating printed show guides and maps from their events, they’re not only meeting the expectations of their customers, but achieving a competitive advantage by promoting sustainability and reducing costs.Step into the Future of Events
Join us at The London Coffee Festival 2024 to experience Sitka’s transformative capabilities. Through our partnership with William Reed, we are revolutionising events for all stakeholders and shaping the future of trade shows together.
The London Coffee Festival 2024 will be held from 11th – 14th April 2024, at The Truman Brewery in London. For more information or to book tickets, please visit www.londoncoffeefestival.com. If you’ve already secured your tickets, download the app now to start planning your visit!
