Introducing unified search: transforming event discovery with Sitka 3.0

We're excited to announce the release of our new unified search function, the first feature to be rolled out as part of Sitka 3.0.

We’re excited to announce the release of our new unified search function, the first feature to be rolled out as part of Sitka 3.0. It has been designed to streamline and simplify event discovery, making it a breeze for users to find what they’re looking for.

What is unified search?

Unified search, also known as universal search, is an all-encompassing search function that allows users to find information across multiple categories within a single search interface.

Transforming the event experience

What this means for our event apps (or digital event companions) is that there is now a consistent search bar at the top of every page. No matter where users are in the app, they’re always just a tap away from finding exactly what they need.

With a single search query, users can access relevant results from across the entire app, from exhibitors and products to map locations and live events. As users type, results dynamically narrow down, quickly guiding them to the most relevant information. Plus, with easy access to search history, they can quickly revisit their past queries.

“It’s a real game-changer for event apps,” says David Neal, Sitka’s CTO. “By consolidating search functionality across all aspects of the event with a single point of access to information, we’re saving users time and opening up new opportunities for discovery and engagement.”

Empowering event organisers

For event organisers, unified search is a powerful tool to boost visitor satisfaction and engagement:

  • Reduces frustration and time spent searching for information
  • Encourages discovery and exploration of event content
  • Increases engagement with exhibitors, live events, and networking opportunities
  • Provides a more personalised and intuitive event experience
 

All search data is captured anonymously within the event app analytics, meaning that organisers can analyse user behaviour and identify trends and demand, helping to shape the planning of future events.

What’s next?

Unified search will make its debut at PLASA Show 2024 at Olympia London in September 2024.

For us, this is just the start of an innovative new chapter in event app functionality, with many more features to come. It represents a huge leap forward in making events more accessible, engaging, and valuable for all.

Stay tuned for more updates as we approach the full release of Sitka 3.0!

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