The events industry is evolving fast – new audience expectations, new formats, new commercial models, and a wave of technology reshaping how organisers design and deliver experiences.
That’s why Event Tech Live (12–13 November, ExCeL London) remains such a key date in the calendar – not as another gadget showcase, but as a gathering of commercial leaders, operations teams, and tech innovators exploring what drives growth in modern events.
This year, Sitka is part of that conversation, bringing navigation, engagement, and intelligence together to show how audience understanding turns into measurable commercial results.
Visit us at Stand C9
Side-by-side with our partners at Aditus (Stand B10), we’re showcasing the full attendee journey from registration to engagement, all connected through real-time data.
At the Sitka stand, you can:
- Learn about our live blue-dot navigation – the next generation of event wayfinding.
- Unlock Attendee Intelligence® you won’t find anywhere else – understand how people move, where they spend time, and what drives engagement.
- Discover new revenue streams – see how data turns sponsorships and upsells into measurable growth.
- Power up your lead capture – our app-based tools make it simple for exhibitors to collect and convert.
- Experience the full Sitka x Aditus journey – from registration to lead scanning, see how connected tech creates a seamless experience.
We’ll be running short demos throughout both days – no booking required. Just pop by and experience how our platform brings experience and intelligence together.
Who you’ll meet
Will Bayne – CEO & Founder
The driving force behind Sitka’s growth and the vision for a more sustainable, data-driven events industry. Will is on-site both days for meetings and demos and will be joining our hosted panel discussion – more details below.
David Neal – Chief Technology Officer
Responsible for Sitka’s product architecture and innovation, David brings a deep understanding of how platforms integrate across the event ecosystem – a great person to speak to about future roadmap and technical integrations.
Matt Wilson – Chief Revenue Officer
Matt works with organisers to turn audience insight into commercial growth. Talk to him about revenue models, sponsorship innovation, and how organisers can use data to sell smarter while delivering more value to exhibitors and attendees.
The Sitka Team
Our team will be on hand for platform walk-throughs, product questions, and real-world examples from organisers already using Sitka.
Don’t miss our panel session!
If your focus is commercial growth, make sure to add ‘Sales 3.0: Unlocking Revenue Growth with Event Data, Consultative Selling & Real Audience Insight’ to your schedule.
Hosted by Sitka’s Matt Wilson, with panellists:
- Raoul Monks (Flume)
- Alex Hambrook (Positive Momentum)
- Oliver Hughes (CloserStill)
- Will Bayne (Sitka)
This session is your roadmap to a more intelligent, insight-driven sales model, exploring how commercial leaders can use audience intelligence and event data to drive commercial growth.
Expect practical frameworks, real-world examples, and candid advice from leaders who’ve built and scaled high-performing sales teams.
Wednesday 12 November | 12:00–12:45 | Main Stage
Win our platform for your next event
We’re giving one organiser the chance to power their next event with Sitka*. You’ll get the full platform setup, including navigation, engagement tools, lead capture, and Attendee Intelligence® so you can see how people really move and interact across your show.
Enter here.
*T&Cs apply (Full details available on the entry page)
Plan your day
- Register for Event Tech Live.
- Add Sales 3.0 to your schedule.
- Drop by Stand C9 to see the full Sitka experience in action.
- Bring your questions about data, integration, sponsorship, or sustainability – we love talking about them all.
See you at Event Tech Live London 2025!
