The collaboration aims to solve historical challenges around data capture, analytics and customer experience, delivering a seamless, “best-of-breed” solution for event organisers.
The partnership brings together JET’s robust registration platform and Sitka’s advanced app and analytics technology, creating a seamless, end‑to‑end solution for event organisers. By collaborating rather than competing, the two companies provide a unified experience that makes it easier to capture richer data, enhance attendee engagement, and simplify the management of multiple suppliers.
It also addresses a long‑standing gap between registration and real‑time event insights. By integrating JET’s registration data with Sitka’s analytics and engagement tools, organisers gain a complete view of attendee journeys, unlocking actionable insights and streamlining operations across previously disconnected systems.
Sarah Cox, Managing Director of JET, said:
“Partnering with Sitka allows us to bring even greater value to event organisers. Our core strength has always been reliable, intuitive registration and exceptional service. By combining that with Sitka’s engagement and analytics platform, we can offer organisers a solution that is far more complete, helping them capture richer insights and deliver smoother, more engaging events. It’s about collaboration, not competition, and putting customer experience first.”
Will Bayne, CEO and Founder of Sitka, said:
“JET and Sitka share the same goal: helping organisers deliver memorable, successful events. Instead of competing for the same audience, we’ve chosen to collaborate – simplifying technology, improving data insights, and creating a smoother experience for organisers and attendees.”
This initiative represents a step forward in creating a more connected and efficient events ecosystem, where complementary technologies work together to provide measurable results, enhanced attendee experiences, and actionable insights for organisers.
The collaboration is now in rollout, with both companies preparing joint client outreach, integrated product developments and shared announcements over the coming months.
About Sitka
Sitka is a UK‑based event engagement and analytics platform that helps organisers create richer, more connected experiences. Through its suite of tools-including white‑label mobile apps, personalised attendee journeys, digital wayfinding, lead capture and Attendee Intelligence® analytics – Sitka enables event teams to understand behaviour, demonstrate ROI and make smarter decisions. Designed for conferences, trade shows, festivals and corporate events alike, Sitka’s solutions turn data into actionable insights that improve experiences for organisers, exhibitors and attendees. For more information, visit sitka.co.uk
About Jonas Event Technology
Jonas Event Technology (JET) is a leading global provider of event registration and ticketing solutions. Trusted by organisers across trade shows, conferences and exhibitions, Jonas delivers scalable registration services, including online ticketing, onsite check‑in, lead capture and real‑time reporting- supported by high‑touch customer service and deep industry expertise. Part of the Jonas Software family, JET’s technology is built to be reliable, intuitive and flexible, helping events of all sizes deliver seamless registration experiences that drive engagement and operational success. For more information, visit: https://jonas.events
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