The vibrant world of food and drink is set to come alive once again at William Reed’s UK Food & Drink Shows 2025, taking place at the NEC Birmingham from 7th – 9th April. The event, which includes the Food & Drink Expo, the Farm Shop & Deli Show, Foodex Manufacturing Solutions, and the National Convenience Show, attracts over 1200+ exhibitors and 34,000+ visitors, and is a must in the calendars of the food and drink industry.
We’re pleased to be back again to power the official event app for the show. Our complete digital event companion offers visitors everything they need to navigate the show seamlessly and make the most of their day. Exhibitors benefit from increased exposure and greater opportunities to connect, and the show’s organisers receive detailed insights into behaviours and footfall.
This year, the app is even more intuitive, engaging and powerful than ever!
Digital event guide
The UK Food & Drink Shows 2025 app is the go-to tool for all essential event information. From live event schedules to details on exhibitors, products, food and drink and facilities, everything is at the visitor’s fingertips, helping them to manage their visit efficiently and enjoy all the show has to offer.
Interactive map & indoor navigation
Navigating an event as extensive as the UK Food & Drink Shows can be daunting, but not with our interactive map. Featuring blue dot indoor navigation, visitors can easily explore the exhibition, moving seamlessly from one area to another. From pinpointing exhibitors to finding facilities or live events, the interactive map is their trusty event guide.
Exhibitor directory
Searching for and locating exhibitors becomes intuitive and interactive via the detailed exhibitor directory. Visitors can browse all the exhibitors at this year’s show, bookmark their favourites, and plan their day around meeting key contacts.
Product directory
Exploring the wide range of products and services available at the show is easy using the product directory, where visitors can browse, explore, and save their favourites for easy reference.
Live event schedule
With a packed agenda of live events and seminars, keeping track of everything that’s happening is essential. The live event schedule helps visitors stay organised by saving their favourites to build a personalised schedule so they never miss a moment.
Appointment booking
Networking is often one of the primary goals for exhibition visitors. The appointment booking feature lets them plan their day by booking slots with key exhibitors – helping visitors and exhibitors have meaningful conversations at a time and place that suits them.
Offers
Who doesn’t love a deal? Brand new for 2025 are special offers and discounts from exhibitors. This helps exhibitors share their promotions with a wider audience, while giving visitors even more reasons to engage.
Search tools
Efficient search tools are indispensable with so much to see and do, and the app’s intuitive search function helps visitors find exactly what they’re looking for.
Notifications
Staying updated is crucial in a busy event environment. Push notifications keep visitors in the loop with important announcements, live event reminders, exclusive offers, and more.
Experience the future of event technology
The continued collaboration between Sitka and William Reed highlights our shared commitment to innovation, satisfaction, and sustainability. The UK Food & Drink Shows 2025 app enhances the experience for visitors and exhibitors, offering a smarter, more efficient and streamlined way to navigate the event.
Join us at NEC Birmingham from 7th–9th April 2025. Download the UK Food & Drink Shows 2025 app today and get ready to make the most of your visit.
