Improving Sustainability at The Defender Bramham International Horse Trials
The Client
The Defender Bramham Horse Trials is one of Europe’s top equestrian events, attracting over 50,000 visitors over four days at the picturesque Bramham Park. Known for its prestigious competitions, the event has been a cornerstone of the equestrian events calendar since the 1970s.
The Challenge
In recent years, Bramham has shown its commitment to sustainability by reducing its carbon footprint through initiatives such as ‘zero to landfill’.
With thousands of attendees relying on printed guides, schedules, and maps, Bramham’s organisers sought a way to significantly reduce paper waste. They needed a user-friendly, interactive solution that would give visitors everything they needed to explore and engage with the event, without relying on paper.
The Solution
The Defender Bramham Horse Trials partnered with Sitka to develop an official event app that would be far more than just a digital version of a paper guide, but a complete digital event companion for attendees. Given the limited mobile signal around the site, it also had to be fully functional offline once downloaded.
The mobile event app included:
Interactive Map
Explore and navigate the event grounds and easily find competitions, trade stands, and facilities.
Competition Timetable
View all competitions at a glance, and plan ahead by saving favourite competitions to a personalised schedule.
Competition Results
To stay up-to-date with a live feed of the latest competition results.
Real-Time Notifications
Instant updates and alerts to ensure attendees didn’t miss a moment of the action.
Shopping Directory
Detailed information about the range of vendors and exhibitors, locate them on the interactive map, and save favourites for quick access.
The Result
Introducing a digital event companion marked a key milestone in Bramham’s sustainability journey. The shift from printed materials to an event app dramatically reduced paper waste whilst cutting their print costs.
Visitors also found themselves with a more streamlined, informative event experience. All the information they needed was at their fingertips, allowing for better planning and navigation of the show grounds.
“The app eliminates our need for printed brochures and schedules, delivering a more sustainable event experience for our visitors whilst contributing towards our sustainability goals.”
The Future
By embracing a digital event companion, the Defender Bramham Horse Trials are leading the way towards a smarter, greener future for equestrian events. The success of their partnership with Sitka highlights the potential for event technology to drive sustainability and improve event experiences for all.
“Sustainability is one of our core values, and we’re pleased to be part of the Defender Bramham Horse Trials’ digital transformation journey. Our partnership is not only helping to improve the event experience for visitors but also represents a shared dedication to environmental responsibility.”
Looking ahead, Bramham and Sitka’s partnership will evolve further, with future enhancements to improve the user experience. The collaboration sets a standard for other outdoor events, demonstrating that going paperless is not just feasible, but also hugely beneficial for the environment and visitors.
Step in to the future of events
Schedule a free demo with one of our product specialists to discover how Sitka can help to unlock the full potential of your events.
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