Winning five awards in one night at the Event Technology Awards 2025 is the sort of thing you can’t plan for. Recognition for event analytics, exhibition technology, sustainability, and two individual honours feels especially meaningful because it reflects the work that’s been shaped by organisers who trust us, and a team that cares about getting the details right.
It also says something about where the industry is heading. Organisers want clarity, smarter navigation, stronger insight, and tech that removes friction. That’s been our focus from day one, and these wins show it’s the direction the industry values too.
Best use of Technology for Event Analytics
Winning Best Use of Technology for Event Analytics is a major validation that Attendee Intelligence® isn’t just a “nice-to-have”, but something organisers increasingly rely on. They want real movement data. They want to understand how exhibitor zones perform and how attendees respond to layout decisions. They want to give their commercial teams the evidence that allows them to have confident conversations. This award shows the industry is putting genuine attendee behaviour at the heart of its decision-making.
Best Exhibition Technology
Best Exhibition Technology is equally meaningful. Exhibitions are becoming more competitive, more time-pressured, and more dependent on fast information flows. Attendees don’t have patience for clunky interfaces or confusing layouts. Exhibitors want measurable engagement, like footfall peaks and dwell times. Organisers need technology that supports their operations instead of creating extra layers. This award reflects the work we’ve put into making Sitka feel intuitive, reliable, and helpful. It also speaks to how our navigation features have evolved into a central part of the exhibition experience.
Best Sustainable Tech Solution
The Best Sustainable Tech Solution award hits home because we set out to show that removing paper didn’t just reduce waste, but meant attendees always had the most accurate information in their hands. Events don’t need thousands of printed catalogues, maps, and schedules that are outdated by lunchtime. Organisers shouldn’t have to justify waste as “part of how it’s done”. Digital-first isn’t only greener. It’s smarter, easier to update, and better for accessibility. Winning this category reinforces that sustainability and efficiency can go hand in hand.
Event Tech Rising Star - Will Bayne
And then there are the awards that celebrate the people behind the product.
Will Bayne winning Event Tech Rising Star reflects his curiosity, pace, and ability to spot gaps before anyone else does. He brings a fresh perspective to how events work as dynamic ecosystems, and he has a sharp instinct for understanding how people actually move and make decisions in those spaces. His recognition is a celebration of the next wave of event tech talent – people who blend technical skill with a grounded understanding of real user behaviour and the pressures organisers face day to day.
Best CTO - David Neal
David Neal’s win as Best CTO is just as important. Stability, trust, and technical integrity don’t always get visibility, but they’re what keep our product steady. David has built a culture where speed and innovation don’t come at the cost of reliability. Product ideas can turn into features because David and his team have built the foundations to support them. His leadership is why organisers trust us with their data, timelines, and reputations.
The road ahead
These awards give us a moment to pause and acknowledge how far Sitka has come, from the early pilots to the hours spent testing navigation paths in empty halls. They show that our approach to intelligence, sustainability, and usability matches what organisers need today.
They also push us to keep raising the bar. We’re focused on opening up deeper layers of insight, making navigation even smoother, and strengthening our collaboration with organisers.
We’re proud of this moment, and ready for what comes next.
